Our Story.

About Us.

The Infolog journey began in the Massey University E-Centre, an innovation and business incubator on the new Albany Campus in Auckland.

We started with one hybrid and value-added advertising-based dataset which we promoted to government and corporate clients.

Two of the key players at Infolog at that time were Murray Towers and Rebecca Ewert, both who came from long careers in respectively the Police and the New Zealand Defence Force. Murray had strong experience in investigation planning, management and interpretation of data and information. His police training, and in particular his time as a detective with the CIB, brought a very practical, analytical dimension that proved crucial to the development of the Infolog system. Rebecca’s key skills lay in law, management and systems development, especially in the field of decision support applications.

One of Infolog’s main attributes is that we actively listen to what the client wants. When we heard, “We wish there was one place to come and get everything!” we responded; but Infolog didn’t just jump in and start building, we approached two of our larger government clients and a large insurance client with the concept. We needed their input. It was of little value building the Portal from the outside if we didn’t capture what they saw as the essential requirements.

The objective we agreed on was a fit-for-purpose information system built on sound fundamentals and catering to the real-world needs of clients.

In the scoping exercise we interviewed people at all levels of our selected partner businesses; the consumers of information at the coalface, team leaders, middle management, senior management, privacy officers, and the risk and assurance people. We then also consulted the data owners who manage the registers from which we intended to provide a service.

We have many people to thank for both their time and input during this extended process. They helped architect something that is truly “on point” as you will be able to see from our many testimonials.

From our learnings we developed the Infolog Portal, based on the following principles:

  • Information is the lifeblood of the decision process in all organisations, but access to information is a privilege, not a right.
  • Clients must be able to easily control and visualise multiple information sources at an organisational level.
  • The growth of legislation and compliance requirements place many demands on all organisations concerning access, viewing and retention of information. Non-compliance is not an option.
  • Information or data is dynamic. Infolog must be able to evolve and meet the changing requirements of clients.

‘The Infolog Way’

The Infolog Way focuses on organisational data management by design and by default. Our vision is to reduce risk while increasing the “speed to value” achieved by our customers. Expectations and risk are always changing so Infolog is continuously adapting and innovating.

To us, information management is the key component; it’s not just about selling information to users. We appreciate that organisations need a single and digestible view of data as it is information which drives business processes and facilitates decisions.

Infolog, will continue to listen and review customer needs, collect competitor insight, and monitor the market landscape for new opportunities, risks, unknowns, and dependencies and we will be bold and innovative on our client’s behalf and never settle for anything less than excellence.